Hire Dragons

About

Hire Dragons

Hire Dragons is a national experiential marketing and brand ambassador agency specializing in educated, story-driven consumer activations for all manner of consumables, including hemp-derived THC beverages.

Founded by spirits industry veterans with over a decade of hands-on tasting experience, Hire Dragons deploys educated  brand ambassadors, called Dragons, who do more than pour samples… they engage with  consumers, answer compliance-minded questions, and convert curiosity into confident purchase decisions.

What sets Hire Dragons apart is its proprietary Dragon Engagement Network™, a software platform and learning management system that ensures every Dragon is educated on a brand’s story, ingredients, positioning, and retail etiquette before ever stepping into a store or event. Brands gain visibility into execution, reporting, and performance across campaigns through data compiled in the DEN.

Hire Dragons supports retail tastings, events, market launches, and anything else you might need to staff, across multiple U.S. states and works closely with brands navigating the evolving hemp beverage landscape, including non-medicated sampling strategies (where required).

Core Services:

• Educated brand ambassador staffing (Dragons)

• Retail tastings and in-store activations

• On-premise, event and festival sampling

• Hemp beverage consumer education

• Learning, compliance awareness, and reporting via Dragon Engagement Network™

• Merchandising

• AND MORE! 

Best For:
Hemp beverage brands that value education, credibility, compliance awareness, and real consumer connection, not just pouring liquid and hoping for the best.